Amazon Rolls Out AI-Powered Alexa+ in Limited Preview
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Amazon has initiated a limited preview of Alexa+, its generative AI-powered assistant, marking a significant upgrade to its voice technology. The rollout targets early adopters in the U.S. with compatible Echo Show devices, offering Prime members free access while non-Prime users face a $19.99 monthly fee.
The delayed release, originally slated for October 2023, underscores Amazon’s strategic push to refine conversational AI capabilities. This move positions Alexa+ as a more context-aware digital assistant, potentially reshaping consumer expectations for smart home interactions.
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